Customer stories
Protecting Data when GenAI Goes Rogue at Jennison Associates
Industry
Financial Services
Employees
400+
Use Case
GenAI Governance
The challenge
How do you embrace GenAI without putting client data at risk?
When GenAI exploded onto the scene, Jennison Associates faced a high-stakes question: do we embrace the future or lock it out completely? With sensitive financial data and client trust on the line, they couldn’t afford an “oops.” But banning GenAI would slow innovation to a crawl.
For Paul Pak, Managing Director, CISO, and Head of Information at Jennison Associates, the wake-up call came a few years ago. At an emerging tech forum, he and other security leaders were receiving real-time alerts about a generative AI data leak where developers had unknowingly exposed confidential company data to ChatGPT.
That incident lit a fire under Jennison’s leadership. If they didn’t do something imminently, they feared suffering the same fate. But when he turned to his existing cybersecurity and data privacy vendors, no one had an answer. The pipeline was empty, and the risks were real.
Jennison temporarily blocked GenAI tools entirely while searching for a solution, one that could empower employees to use GenAI safely without creating manual work or opening the door to data loss.
The solution
Intelligent GenAI data governance at scale
Jennison selected Concentric AI-driven as their data security governance partner, after doing its due diligence on the product’s AI-based, context-aware capabilities. Initially brought in for data classification and labeling, Semantic Intelligence™ quickly proved it could go further, providing visibility into where sensitive data lives, how it flows, and what’s at risk.
With Semantic Intelligence™, Jennison could:
Monitor and protect data across GenAI tools like Microsoft Copilot, ChatGPT, and Perplexity
Map data flows and support privacy requirements like PII/PHI tracking and subject access requests
Scale from pilot groups to full enterprise rollout without overwhelming the security team
Implement approval workflows to catch accidental uploads before they happen
What used to take Jennison’s team hours of manual oversight, which included tracking uploads, cross-checking alerts, and reviewing usage logs, is now handled in seconds with automation and intelligence.
From the customer
Results
Speed to market:
AI-driven research and analysis
workflows that once took weeks now happen in seconds.
Stronger compliance posture:
Automated data mapping supports global privacy requirements.
Lower manual overhead:
Security teams no longer
need to monitor every GenAI interaction by hand.